Did you know that Search has one of the lowest customer acquisition rates because it is a “pull” medium, meaning that people only find you when they need you?
That is one of the differences that make search and online marketing more powerful, not to mention cost effective, compared with other forms of advertising.
Search Engine Optimization (SEO) Strategies
Optimizing your website to achieve better organic (or natural) placement in engines is a complex science. The search engines are constantly evolving, and you must be flexible and willing to evolve with them. Our 3 pronged SEO approach for on-site optimization, content creation and back links will help you achieve organic presence whether you compete globally, nationally or locally.
Pay-Per-Click (PPC) Campaign Management
PPC can be an effective search marketing tool – if done right. Our experienced professionals can develop strategies, manage your campaigns and provide detailed reports for your paid search advertising initiatives. From gaining market share and brand awareness to achieving considerable boosts in revenue, pay-per-click advertising works.
Analytics & Reporting
Measure everything. That is our philosophy. Online marketing is one of the easiest forms of marketing to measure and the data you collect about your websites, users and marketing campaigns is invaluable. Our comprehensive reports come with explanations of the data, our findings and suggestions about how to improve your strategy moving forward.